Ph.D.

Business Administration (Marketing)

International Islamic University Malaysia (2016)

Merit Scholarship Holder

Master in Business Administration (MBA)

Faculty of Business Studies (Marketing)

University of Dhaka (2008)

Bachelor of Business Administration (BBA)

Faculty of Business Studies (Marketing)

University of Dhaka (2007)

Institute: United International University (UIU)

Designation: Associate Professor (School of Business & Economics)

Job Duration: From 1^st April, 2017

Institute: University of Asia Pacific (UAP)

Designation: Assistant Professor (Business Administration)

Job Duration: 4^th October, 2015 to 30^th March, 2017

Institute: Northern University Bangladesh (NUB)

Designation: Lecturer (Business Administration)

Job Duration: 14^th January, 2010 to 31^st December, 2011

Institute: University of Development Alternative (UODA)

Designation: Lecturer (Business Administration)

Job Duration: 1^st July, 2009 to 11^th January, 2010

Organization: Smart Technologies BD Ltd.

Designation: International Marketing Executive

Job Duration: 15th November, 2008 to 31st May, 2009

F- Commerce, Digital Marketing, Online Marketing, Consumer Satisfaction, Branding, Tourism, International Marketing

Special Achievement

International Islamic University Malaysia (IIUM) Post Graduate Scholarship

Academic Award & Fellowship

Best Paper Award: Third Asia Pacific Business Research Conference, 25-26 February 2013, Hotel Istana, Kuala Lumpur, Malaysia

International Conference Session Chair: 14^th Asian Business Research Conference, 30 December, 2016, BIAM Foundation, Dhaka, Bangladesh

Reviewer of Research Papers (Marketing): 1^st Inter- University Undergraduate Research Symposium (URS) 2017, Organized by United International University (UIU), Dhaka, Bangladesh

CSR Poster Competition Judge:  Business Fest Bangladesh – 2017, Session 3, Organized by Notre Dame College, Dhaka, Bangladesh

Principles of Marketing, Marketing Management, Global Marketing, Service Marketing, Strategic Marketing, Brand Management, Consumer Behavior, Business Communication, Introduction to Business

Teaching for Active Learning: 18^th May, 2017 to 20^th May, 2017, Organized by Foundation of Learning, Teaching and Research (fLTR)

Bloom’s Taxonomy: March, 2016, Department of Business Administration, University of Asia Pacific (UAP)

Literature Review Writing: April, 2013, SLEU, International Islamic University Malaysia (IIUM)

Structural Equation Modeling: January, 2013, SLEU, International Islamic University Malaysia (IIUM)

Writing Thesis: July, 2012, Department of Business Administration, International Islamic University Malaysia (IIUM)

Effective Teaching Method in Business Education: July, 2011, Department of Business Administration, Northern University Bangladesh (NUB)

Primary Program of Skills Development: 2002, Department of Marketing, Faculty of Business Studies, University of Dhaka

Introduction to Marketing

with Special reference to Bangladesh

Authors:

Mohammed A Razzaque

Md. Abdul Momen

Seyama Sultana

Publisher: Adarsha

1st Edition, 10 January 2023